What Are the Top 10 Diamond Ring Websites?
What Are the Top 10 Diamond Ring Websites?
There’s tons of information about diamonds and diamond rings online. There’s also no lack of sources for diamond rings on the Internet. We’ve sorted through the pile for you and found the twenty best websites about diamond rings. We’re also including ten blogs and informational sites about diamonds so you can do a little research before you go shopping for a ring. (And if your intended isn’t interested in diamonds, you might want to take a look at our article about How to Buy Emerald Engagement Rings.)
Here are the ten most popular online retailers.
1. Blue Nile
Blue Nile is the most popular online diamond retailer. Blue Nile sells more diamonds than the next three most popular websites combined. They do an amazing amount of business, and they’ve only been in business for just over a decade. Using their Diamond Search tool, you can see the price of the diamond change as you change its characteristics, so selecting a higher clarity, for instance, raises the price of the stone right before your eyes. Try it out right here.
The Shane Company has carved out a niche for themselves at the top of this list — they don’t sell as many rings as Blue Nile, but they offer a wider variety of stones. The website isn’t as slick and pretty as Blue Nile, but using their “design your own ring” tool was fun. Check out the Shane Company if you can’t find what you need at Blue Nile.
3. Diamond.com
Diamond.com feels a little bit cheap, the colors make it difficult to see the diamonds as you shop for them, and I get the feeling their prices are too high. Still, they are the third most popular diamond retailer online.
I love the interface at Whiteflash.com — they’ve managed to find a background color that shows off the stones but isn’t downright ugly. It’s comforting to see the GIA certificate for a diamond I’m about to drop a few thousand dollars on. This is a feature that’s easily found at Whiteflash, but harder to find at other retailers.
I like Szul Online Jewelry because they are almost always holding a sale or offering a discount code. But they haven’t mastered this whole “build your own ring” thing yet — I’ve never been able to use their system. Glitchy website, but good prices if you catch them during a sale.
6. Abazias
This is another easy to use and attractive retail website. They are best known for selling loose diamonds, which is a specialty market (which explains why they’re not higher on the list of diamond ring websites).
7. Adiamor.com
Adiamor’s been in business longer than Blue Nile or the Shane Company, but they don’t have the volume that their larger competitors have. Still, you can get free Fedex overnight shipping for diamond rings from Adiamor.com, so if you need one post-haste, they may be your store.
8. Diamonds USA
You can find great prices at Diamonds USA if you’re willing to wait for your shipment. They’re located in Eastern Europe, and your diamond ring can take up to two weeks to arrive to America. Still, do a quick search on their “build your own ring” tool and compare the prices to your local jewelry store.
Atlanta’s famous Solomon Brothers do a good deal of business online. The Brothers have been in the diamond business for a quarter century and that shows on their website. Lacking most of the modern features of other jewelry websites, the Solomon Brothers web presence is dated.
10. Union Diamond
Another Atlanta-based jewelry retailer, Union Diamond closes out the list of the most popular diamond retailers online.
Top Ten Educational Sites about Diamond Rings
When it comes time to buy your next diamond ring, do a little research ahead of time so you don’t get confused by terms like “clarity”, “color”, or “grade”. Here are ten great educational sites about diamonds and diamond rings.
1. Ring Envy
Easily our favorite diamond blog, Ring Envy is unique among websites about diamonds. It’s a simple concept — people post anonymous photos of their diamond rings and engagement rings. You can click randomly through rings as long as you want to. Use it for inspiration for your own ring purchase, or just drool in envy at the awesome rings.
The blog companion to one of the ten most popular diamond retailers online, the Diamonds USA Blog is updated regularly, and while it is more on the “diamond news” side of the spectrum, fans of diamonds and people shopping for diamonds should find a good read here.
3. Ultimate Engagement Ring Guide
Think of this one as “Engagement Rings for Dummies.”
Good information here — not the most attractive site, but easy to navigate.
Diamond news and blog posts categorized across two dozen different subjects.
A great blog based on an awesome concept — helping guys buy good diamonds by talking to them in language they’ll understand. A recent post, If Diamonds Were Female Fighters, is a perfect example of the sense of humor at Buy Like A Guy.
This may be the most pure “blog” of all the diamond blogs I’ve seen. Featuring writing on diamonds, the diamond industry, diamond shopping, and Celeb diamond rings and proposal stories, Diamond Writings is like the TMZ of diamond rings.
Though the Jewelry Mall Blog isn’t updated nearly as much as we’d like, their information is well-written and includes lots of good links to diamond sales online.
9. RingOBlog
Less of a blog and more of a cool search tool for rings, the RingOBlog is an elegant little ring search engine complete with user reviews and a little bit of advice and news thrown in for good measure.
10. Diamond Blog
There’s plenty to read at this blog, just don’t expect much in the way of links to relevant buying information.
This post is part of a series of top ten lists we’re posting. Some of the previous articles include Top 10 Dating Websites, Top Ten Mens Clothing Websites, and Top Ten Womens Clothing Websites.
Also, a friend of mine recently launched a site about diamond earrings. It’s worth taking a look at too.
This entry was posted on Thursday, September 30th, 2010 at 5:20 am and is filed under Beauty, Shopping. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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