If you are looking to get fit, you’ve probably thought about what kind of dietary changes you need to make and you’ve probably stumbled across Nutrisystem during your research. If you want to know more about this successful weight loss program, you’ve come to the right place.
In 1971, Harold Katz was sitting around in his native Philadelphia and had an idea after seeing his mother’s weight loss struggles. Katz had no college degree or other nutritionist training, yet he founded a weight loss program that broke commonly-held preconceptions about fitness by focusing on not only a low calorie diet, but also on behavior and counseling.
That First Decade
As a native of Philadelphia, it was only natural that Katz’s first center was opened near there in Willow Grove. Many more centers quickly began to open and Katz even had some franchises looking to capitalize on his success. Katz’s company was not even known as Nutrisystem yet and was already ranked among the one hundred fastest growing businesses in the US.
Nutrisystem (as it was now known) went public in 1982 and expanded into a $300 million business. With this newfound success, the company moved into a new $2 million building. For his part, Katz was able to buy a mansion and even purchase his hometown basketball team, the Philadelphia 76ers.
The 1980s was a boom time for the weight loss industry, including Nutrisystem. They were in all fifty states and had over 500 weight loss centers. They were doubling their revenue every year, so Harold Katz unsuccessfully began exploring other businesses such as cosmetics, salons, and many more. Katz’s unsuccessful explorations created tension among his franchisees and there were lawsuits. To keep the company afloat changes were made.
- A new CEO was hired
- Harold Katz was bought out
- The company was once again private
These changes turned the company around and they opened an additional 1500 weight loss centers. Nutrisystem exploded to a $764 million company.
The rough times persisted, however. Shortly thereafter, more lawsuits came down the pike. Nutrisystem had to file for Chapter 11 in the early 90s, so they made a huge change and took to the Internet in 1997.
The Modern Program
Nutrisystem was reborn in the online world. They also entered into a successful deal with QVC and still sell over 20% of their food there.
Nutrisystem continues to do well today by providing diet programs on the Internet via their website and through their affiliates. The Nutrisystem website is a one-stop shop area for their goods and even offers counseling right then and there. You can also do the same thing via telephone if you prefer.
Nutrisystem maintains a strong television presence as well. By now, everyone has seen their celebrity endorsements: Marie Osmond, Jillian Barberie, Dan Marino, Don Shula, and many more.
Give it a Try
Nutrisystem has survived and flourished when other companies would fold, so that says something about it. If you want to get in shape, give Nutrisystem a try. If you have downloaded some Medifast diet coupons and decided it’s simply not for you, read a Nutrisystem weight loss diet review. Chances are, you will find that it’s a good fit.
About the Author
Melissa Cameron is a homemaker with an unbelievable family. She enjoys spending time with them, her digital photography, and also learning about new things. Her newest passion is getting into shape, losing a little weight, and improving the eating habits of her husband and kids at the same time.