How Do I Get A Job In Radio Sales?

Radio sales jobs can be exciting and economically rewarding, so becoming an “account executive” is a coveted position for salespeople. That said, becoming a radio salesperson is possible, because there are a lot of radio stations out there. In many ways, becoming a radio account sales executive isn’t any different than most other jobs for which you might apply.

Radio Job Application Tips

In fact, you don’t necessarily need to have been in sales before applying for such a position, though having sales experience looks good on your resume. Speaking of resumes, that’s where any good job search begins. Here are some raido sales job application tips.

  1. Send in a Good Resume – Submit a concise, complementary but truthful resume to the radio station where you want to work. Write a cover letter for your resume which is short and respectful, while showing off your personality. Make an impression, but make a good impression.
  2. Mail and Follow Up – Unless the station’s “now hiring” ad says otherwise, mail in your resume to the radio station. If you haven’t heard from them in a week, make a follow-up call. Don’t drop into the station until you have submitted a resume and given management a chance to respond.
  3. Do a Little Research – Once you have an interview, listen to the station you’ll be applying. Learn the on-air personalities’ names and a little bit about the format of the radio station. You might even take note of the station’s major advertisers. This just gives you background about the radio station, though you don’t need to have encyclopedic knowledge of the station and allow you to speak about the subject (of the station) comfortably. No matter how much you know, be truthful about your knowledge of the radio station.
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    First Impression
    – Be early to your interview. Also, dress nicely to make a good first impression. Remember, a radio sales job is about scheduled meetings with potential advertisers, so if you blow off your job interview by being late or sloppy, you’re not going to give the impression you’ll be a very good account executive.
  5. Be Confident and Relaxed – Next, interview well. That’s easier said than done, because interviewing is a stressful for most people. Try to relax and project confidence in your abilities. The interview is about you, so you know all the answers. To that point, don’t make up lies about your abilities or experience in the industry. Be honest and straightforward and confident you can do the job.
  6. Be Honest – If you don’t know much about the industry, be honest. A lot of times, management will view lack of knowledge in the entertainment industry as a plus, because you’ll be more detached from the product and easier to train for the right knowledge and right approach to the job. So unless you are an expert on the music genre or the sales concepts you’ll be selling ad time for, you’ll make yourself look like a fool trying to fake it. These people know the business and will see through a pretender. Whatever knowledge you’re lacking can be taught in the training process.
  7. Say Thank You – Send a “thank you” card as soon as you finish the interview. This should arrive a couple of days after the interview, gently reminding the manager you appreciate their time and are interested in the job. Remember to specifically name the person who interview you when you address the letter, so you are certain to correspond directly with the person who is making the decision to hire you.